Burberry x Jake Bugg.

Known for nurturing emerging British talent, Burberry has launched its latest venture: Live at 121 Regent Street. In partnership with its Burberry Acoustic programme, Live at 121 Regent Street will showcase British talent at the brand’s London flagship store. The first event took place on Thursday 31 January where Brit-nominated musician Jake Bugg played songs from his acclaimed, self-titled debut album, which reached number 1 in the UK Album Chart.

Jake Bugg performs live at 121 Regent Street.

Like any other Burberry event, the guestlist was impressive with the cream of the London social scene attending. British actors Jack Whitehall, Gemma Chan, Harry Treadaway and Bonnie Wright mingled with models Cara Delevingne and Amber Le Bon. The brand’s Chief Creative Offive (CCO) Christopher Bailey was also there, showing his support for the 18 year old musician.

Christopher Bailey with Cara Delevingne.

Amber Le Bon dressed in head-to-toe All Saints.

Jack Whitehall with actress/girlfriend Gemma Chan.

Burberry released a highlights video on YouTube the next day, showing just how achingly cool the event was.